The traditional supermarket channel is maintaining its position as the dominant outlet for grocery purchases, according to the results of Progressive Grocer’s 68th Annual Consumer Expenditures Study.
Traditional grocers should be happy that, even amid the continued fragmenting of consumers dollars across mass, drug, dollar and convenience channels, supermarkets are standing their ground. Even as e-tailers build momentum in the fresh arena, grocers – who are increasingly discovering the benefits of click-and-collect as a strategy against all-online competitors – are getting it right.
Read our whole-store, category-by-category breakdown in this fact-packed, 43-page report, with analysis written by PG's seasoned editorial staff, including 17 pages of detailed supermarket sales not included in the print version, with data from Nielsen, IRI and ECRM. The full report is available for $179.